To launch our 2024 edition of the 'One Summer Isn't Enough' campaign for the Department of Culture and Tourism - Abu Dhabi, we had to prove once and for all that one trip to Abu Dhabi just won't do by launching the 101 Abu Dhabi Do's. An ever-changing guide of must-do experiences that visitors simply cannot miss when exploring the emirate.
From iconic hotspots to hidden gems, the 101 Abu Dhabi Do's unlock the heart of the city. To bring them to life, we created a first-ever map of the emirate to activate every corner of the city.
For global markets, including the UK, France, Italy, and more, films that feature real first-time experiences take the spotlight.
As for the Indian, Chinese, and Arab Gulf markets, a roster of celebrities return to the emirate - armed with their own handy dandy map guiding them to deeper experiences that even the most familiar of visitors wouldn't have tried yet.
Trailer for global markets.
Film #1 for European markets.
Film #2 for European markets.
Film #3 for European markets.
Celebrity film for the Indian market, featuring Bollywood icon and Emirati comedian, Ranveer Singh and Ahmed Saif respectively.
Sample social media posts promoting individual experiences from the 101 Abu Dhabi Do's.