The Lane Change Song
Research has proven that constantly changing lanes serves no real, tangible purpose. No, really. Google it. All lane changing does is put the drivers and other road users at risk. Enter: Bridgestone, a world leader in mobility solutions and proud proponent of road safety.
Created for Bridgestone MEA and launched during UN Road Safety Week, 'The Lane Change Song' played in 3 different languages across all the top radio stations in the UAE at the same time. Thanks to this nationwide media takeover and earmworm-worthy lyrics, we made switching radio stations as useless as changing lanes in traffic. Point proven.
Case study
Music video w. lyrics