Created for the Department of Culture and Tourism - Abu Dhabi, this campaign defies all expectations of a Middle Eastern summer. Much to the world's surprise, Abu Dhabi is actually the perfect place to summer. With an incredibly diverse range of indoor experiences, unmissable events and unbeatable summer offers, there’s never been a better time to discover Abu Dhabi.
In reality, there is so much to do for every kind of visitor, that one summer (or two or three) simply isn't enough to cover it all. This 360-degree, multinational campaign features celebrity and non-celebrity hero films as well.