words that worked
Saadiyat Cultural District
Launching the Saadiyat Cultural District through the brain waves of the world's most prominent cultural figures.
2024.
101 Abu Dhabi Do's
launching the 101 Abu Dhabi Do's for the Department of Culture and Tourism - Abu Dhabi.
full 360-degree summer campaign with celebrity and market-specific films, digital, social, OOH, etc.
2024.
Cyber Defense HQ
the world's first-ever Cyber Defense HQ in a popular gaming world.
designed for the UAE Cyber Security Council in partnership with KPMG.
2023.
The Lane Change Song
a multi-channel radio takeover with Bridgestone MEA for UN Road Safety Week.
one song, three languages, nationwide radio channels, all at once.
2023.
Find Your Light
full-throttle Ramadan campaign for MINI Middle East.
went live in over six countries on social and digital platforms.
2023.
One Summer Isn't Enough
the 2023 summer campaign for the Department of Culture and Tourism - Abu Dhabi.
full 360 campaign, going live across films, digital, social, print, OOHs, and more in global markets.
2023.
CEQUENS
brand development exercise, creating a CEQUENS TOV and crafting the brand's origin story.
2022.