While the moon symbolises the start of Ramadan, the sun is just as important as its nocturnal counterpart. The sun dictates the start and end of the fasting day. As the sun begins to set, it bathes the world in a warm glow. One that just so happens to be perfect for photography. We turn this golden hour into a MINI moment, encouraging people to find their light, shooting the MINI across spectacular locations in Qatar, KSA, and the UAE just as the sun is starting to set. The result was a glowing Ramadan campaign that looked just as good as the deals it advertised.
The campaign went live across Dubai and the Northern Emirates, Abu Dhabi, KSA, Oman, Qatar, Kuwait, and Bahrain with tactical offer messaging adapted per importer and target market.
