Soon to offer one of the highest concentrations of museums, cultural centres, innovation labs, Saadiyat Cultural District is set to take the cultural world by storm. Home to Louvre Abu Dhabi, Berklee Abu Dhabi and Manarat Al Saadiyat, it is also the future home of Zayed National Museum, Guggenheim Abu Dhabi, Natural History Museum Abu Dhabi, teamLab Phenomena Abu Dhabi and more.
Our client, the Department of Culture and Tourism - Abu Dhabi (DCT) wanted to let the world know. But with so many of these institutions still being built, we had to come up with a different way to promote the transformative power of arts and culture to the entire world.
In collaboration with Ouchhh Studios, we used cutting-edge neural data technology to interview and capture the minds of cultural leaders and innovators from around the globe. This data was transformed into real-time, dynamic abstract artworks. Inviting audiences to engage with the insights of visionaries from Oprah Winfrey, Lord Norman Foster, Lang Lang, Idris Elba, Najat Makki, and so many more - all encapsulating Saadiyat Cultural District's vision for a new era of cultural diversity.